The project aimed to create a compelling online presence for Looxid Pro, a B2B hardware solution integrating VR technology with EEG and eye-tracking capabilities. My role involved directing the design for both digital and print, ensuring consistency across the product website and physical assets. The end goal was to create a seamless experience that communicated professionalism to potential buyers and encouraged purchases.

In the Looxid Pro project, the desktop design focused on creating an intuitive interface for product purchasing and clear visualization of the order status—Order Received, Preparing, Shipping, Delivered. The goal was to provide users with an easy-to-navigate experience, ensuring they could track their orders through a well-structured UI.

Beyond the purchasing flow, special attention was given to the Product, Science, and Analytics screens. These sections were designed with a robust information hierarchy to clearly communicate the technical and scientific expertise behind Looxid Pro, including its EEG and eye-tracking features. The UI was crafted to showcase the product's technology in a professional yet accessible way.

Additionally, the design was adapted for mobile, ensuring that users could enjoy the same clarity and usability on smaller screens. This mobile version was developed with responsiveness in mind, making it easy for users to manage their orders and explore product details across devices. This holistic approach to design highlights the design thinking process, balancing technical complexity with user-friendliness across platforms.

In directing the production shoot, I focused on how to effectively showcase the VR device to highlight its unique features. Rather than opting for a conventional front shot, I prioritized displaying the internal sensors, such as the eye-tracking technology, as they were crucial to the client's needs and the product's core technology. Instead of exposing the sensors immediately on the first frame, I considered a slider format that allows users to explore the product naturally before making a purchase decision. To achieve this, I chose to employ a 360-degree shooting technique at a professional photography studio, ensuring the device was presented in a captivating and informative manner.